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Communications planning

  • Start: 15th May, 2024 @ 9:30AM
  • End: 15th May, 2024 @ 12:30PM
  • Online

As a small charity or community organisation, communications is as the heart of achieving your everyday goals. It can be tempting to give the same information in the same formats to everyone – with a one-size fits all approach fitting in with your everyday work of supporting people and places.

At the same time, you already know that adapting your messaging and communications could help you get better results and ultimately save you time.

This practical session will help you creating a simple, workable communications plan you can use to reach the people that matter to you.

We’ll look at the building blocks of communications before considering the types of communications such as newsletters, social media, email, events, presentations and websites. You’ll come away with some actions to take to improve your communications and tips for delivering your plan within your everyday work.

Attendees on this course will be able to book a review with Superhighways to look at your plans and help you take the next steps.

This forms part of our Digital Foundations programme https://superhighways.org.uk/training-advice-and-technical/digital-basics

This session will cover

You will be able to:

  • Recognise key elements of a simple communications plan
  • Select and prioritise who to reach
  • Start defining what you need them to know
  • Discuss the best ways to reach them
  • Outline your next actions

Pre-course requirement

To take part in exercises it is best to join this session from a desktop device such as a laptop or computer. However, you are welcome to attend regardless of the device you are using.

Am I eligible for this course?

Priority is given to people working or volunteering for refugee community and equality organisations.

Is this course for me?

This course is for anyone with responsibilities for communicating with stakeholders and the people your organisation is supporting.

Course format

Online interactive group training

This is an online interactive live training session. You’ll take part in multiple interactive exercises. These may include breakout room discussions, use of collaborative tools and polls or quizzes. You’ll be asked to complete individual tasks online or offline, which may include peer-group feedback. You may also be asked to complete a task before or after the session.

We’re trying our best to give you a good classroom experience. Please join with video and bring your ideas, creativity, and challenges to share.


Sorrel Parsons is our Digital Adviser & Training Manager at Superhighways and has 15 years’ experience in supporting charities, community organisations and volunteers in the UK to communicate with the people that matter to them, demonstrate their impact and raise funds. Sorrel is a fan of making digital work on a shoestring.