Walworth Garden are hiring a Marketing Officer!
Hours: Part-time, 2 or 3 days per week, with hybrid and/or flexible working options
Salary: £21,752.49 pro rata
Reports to: CEO
About Walworth Garden
Walworth Garden is an educational and environmental charity, dedicated to knowledge and nurture. We provide excellent learning and horticultural therapy in a garden that is open to all, seven days a week. Our charitable work includes teaching City & Guilds accredited Practical Horticulture Skills at Level 2, and running gardening therapy for those with mild to moderate mental health issues, as well as those who need support before re-entering work.
In order to generate additional income, our trading arm provides additional Environmental Landscaping Services to public, private and community sites. We also run a plant centre focusing on house propagated, organic and peat-free stock for the discerning gardeners of London and beyond. These commercial endeavours build surpluses that support our charitable work, and this symbiosis is essential to Walworth Garden’s ongoing success.
About This Role
This role would suit someone with the ability to see the big picture of our work in the sector, as well as the small pieces of the puzzle that make it all possible – perhaps you have come from the business or retail marketing sector and would like to apply your skills to environmental campaigns, or a larger charity where you are now looking to make more immediate or targeted impact, or even helped to grow a grassroots organisation or small business. There are many facets of our work and income streams that make Walworth Garden a continuing success, and we’re looking for someone who can support and celebrate all of these elements to keep us growing. The purpose of the role is to:
Understand, represent, and advertise all elements of Walworth Garden’s work to build our brand and ensure that these operations continue to grow together and support our growing success
Use marketing and communications expertise to drive traffic to our website and social media channels; drive footfall to our site; increase bookings and enrolments on our courses and programmes, generate sales within our plant centre; expand our environmental landscaping client base; and generally increase public knowledge of and engagement with Walworth Garden both in person and online.
Individual responsibilities
To create, and implement a marketing strategy with the CEO
To oversee a step change in the way Walworth Garden is seen across London and beyond
To comprehensively tell Walworth Garden’s story and ethos across London so that we broaden our audience
To promote the work of the Charity and trading arm with conviction and coherence so that the work of all elements of the organisation sit comfortably side by side and so that they all support each other.
To develop the Walworth Garden brand voice and tone
To be responsible for the upkeep of the website using our Squarespace CMS
To create all necessary print and digital media, (posters, workshop calendar etc) for the promotion of all the work Walworth Garden does, using Canva where appropriate
To write and design our regular newsletter to all stakeholders using our Squarespace service.
To optimise SEO practices across our website
To utilise our Google Ads Grant to best effect
To work with managers and other colleagues to ensure that Walworth Garden events and opportunities are appropriately advertised across all appropriate platforms
To Apply
Please see the full Job Description for further details about the role, including the person specification. To apply, please email a cover letter detailing your suitability for the role (no more than 1 A4 page) as well as your CV, to hr@walworthgarden.org.uk.
We particularly welcome applications from those identifying with groups currently under-represented within horticulture.
This is a rolling recruitment process and this posting will be closed once a suitable candidate has been identified.
