Most businesses struggle with marketing. According to a 2024 survey, 67% lack a clear plan, and 73% don’t set objectives. They waste time and money on random tactics, hoping something sticks, but rarely see a return.
Instead of understanding what their customers truly need, they push products and services without knowing whether they solve real problems.
It’s time to stop burning cash and energy on tactics that won’t pay off. Stop blindly following the herd without proof that it works. Tear apart assumptions, test every strategy, and validate every move.
Putting your customers at the heart of your marketing strategy will lead you to stop guessing and start growing.
In this workshop, you’ll learn how to:
- Uncover your customers’ true needs.
- Position your brand to stand out.
- Craft messaging that resonates and drives action.
- Experiment to find traction channels and scale up.
- Develop an adaptive marketing strategy.
About Me – Sid Kathirvel
Sid supports businesses in stopping burning cash and energy on wasteful marketing tactics that do not deliver a positive return. By prioritising customer needs and deliberate experimentation, he helps them start growing sustainably.
Sid offers jobs-to-be-done customer research, value proposition design, positioning, messaging, customer journey mapping, go-to-market strategy, team coaching, digital transformation, and growth marketing experimentation services.
With 24 years of experience, Sid is known for transforming startups and scale-ups into high-growth businesses. His approach blends customer-centric strategies, compelling narratives, and standout tactics to deliver sustained growth and market leadership.
As the former Head of Marketing at Krotos, Sid led the company’s expansion and launch of its AI-powered SaaS sound software, which is now used by major studios, game developers, and content creators worldwide. Sid’s strategic initiatives delivered a high 37% month-over-month MRR growth in year one from launch. Annual ARR growth during FY 2023-24 is headed to 710%.
In previous roles, Sid doubled (2X) year-over-year annual revenues for Flavours Holidays and Lenses in Glasses, demonstrating his ability to drive exponential business growth across industries. His expertise in growth hacking and automating processes significantly boosted these companies’ inbound leads and overall revenue.
Sid’s career highlights include working with major brands like Coca-Cola, Fanta, Cadbury, NHS, and Unilever and leaders from FanDuel, Meta, PayPal, Ogilvy, McCann, Hollywood, and Bollywood.
A firm believer in giving back, Sid actively mentors startups and SMEs across the UK through the Scottish Government’s Techscaler programme and Digital Boost by Boston Consulting Group Digital Ventures.
As a board member at Rowan Alba, Sid supports strategic initiatives for long-term homeless individuals in Edinburgh, contributing his strategic planning skills to the nonprofit sector. His commitment to social causes complements his professional achievements, reflecting a well-rounded approach to leadership and growth.
Sid is also a lifelong learner who has completed renowned leadership and growth marketing programmes. He holds an MBA from Robert Gordon University and has pursued continuous professional development in strategy, leadership, and board governance. He avidly learns from his peers, books, and conferences. This dedication to learning ensures he remains at the cutting edge of trends and practices.
With hands-on expertise in business, creative, and technical disciplines, Sid Kathirvel is a sought-after partner for businesses looking to unlock growth.