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Pricing strategy for small and medium enterprises

  • Start: 15th February, 2023 @ 10:30AM
  • End: 15th February, 2023 @ 11:30AM
  • Online event

Free training from the Small Business Research + Enterprise Centre, helping you to understand how to cost up your services and products with strategies, tips and mistakes to avoid

This session is aimed primarily at businesses, but the lessons are applicable across the sector, especially for social enterprises.

Setting prices for products or services is a huge challenge for many business owners at startup as well as during scale-up. Mistakes made in pricing decisions result in lost revenue, disrupt cash flow and reduce profits in your business.

As a business owner, are you frustrated by not receiving the right price for your products or services? Do you feel undervalued by customers despite the time and effort you have invested in delivering the ‘perfect’ solution to a customer? Or, maybe you feel the struggle to achieve your desired revenue or profits is a result of a mistake you’ve made when setting your prices.

This virtual seminar covering ‘Pricing strategies and tips for small businesses’ also includes four common mistakes made by business owners and offers solutions on how to avoid costly pricing errors.

Session content

  • Importance of pricing in SMEs
  • Pricing for brand awareness and value
  • Costs: being in business and doing business
  • Key considerations in setting prices
  • Four common mistakes made in setting prices, and how to avoid them
  • Developing clear strategies for pricing in your business -including case studies

How to book

You can register for your free place via the button below, or via the Eventbrite website.