Ready to position your brand to attract and pull your ideal customers?
In this session, you’ll:
- Dive deep into understanding your customers’ needs and behaviours
- Learn how to differentiate and stand out
- Craft a positioning statement that resonates with your target audience
- Brand positioning can be your powerful growth lever
About Me – Sid Kathirvel
Sid supports businesses in stopping burning cash and energy on wasteful marketing tactics that do not deliver a positive return. By prioritising customer needs and deliberate experimentation, he helps them start growing sustainably.
Sid offers jobs-to-be-done customer research, value proposition design, positioning, messaging, customer journey mapping, go-to-market strategy, team coaching, digital transformation, and growth marketing experimentation services.
With 24 years of experience, Sid is known for transforming startups and scale-ups into high-growth businesses. His approach blends customer-centric strategies, compelling narratives, and standout tactics to deliver sustained growth and market leadership.
Sid’s career highlights include working with major brands like Coca-Cola, Fanta, Cadbury, NHS, and Unilever and leaders from FanDuel, Meta, PayPal, Ogilvy, McCann, Hollywood, and Bollywood.
A firm believer in giving back, Sid actively mentors startups and SMEs across the UK through the Scottish Government’s Techscaler programme and Digital Boost by Boston Consulting Group Digital Ventures.
With hands-on expertise in business, creative, and technical disciplines, Sid Kathirvel is a sought-after partner for businesses looking to unlock growth.
