Don’t miss out on this excellent free training offer from Media Trust, helping you develop an offline marketing strategy.
In this brand-new workshop, learn all about the foundational aspects of marketing and how to apply them offline, in your local setting, helping your organisation to build connections and establish trust with local communities. Learn how to make the most of traditional marketing channels such as print, radio, and events. These provide tangible touch points that resonate with individuals who may not have a significant online presence or access to digital platforms.
You will learn:
- What is marketing and what could it do for your organisation?
- A blueprint for analysing your organisation’s situation and developing a marketing strategy with clear aims and objectives.
- How to select marketing channels and develop tactics and content to deliver your strategy.
- How to refine your messaging to engage your audience.
- How to work with your local press and journalists.
- How to create effective marketing materials.
Extra support on the topics you need
On top of the training, they will provide follow-up support sessions focused on key digital marketing topics, including SEO and Google Analytics, and drop-in clinics led by industry experts. They’ll make sure you not only learn new marketing skills but you are supported to put them in place with expert coaching and feedback.
Who should attend the training?
If your role whether paid, part-time or voluntary includes one or more of the following this training is for you.
- You are responsible for the day-to-day management of their organisation’s marketing.
- You have a role which includes elements of comms.
- You want to develop new communications or marketing skills.
Dates
- Tuesday 6 and Thursday 8 February 2024, 10:00 – 12:30pm
- Tuesday 27 and Thursday 29 February 2024, 10:00 – 12:30pm
Please note, that these workshops are online. Each workshop has two sessions, both 10:00 -12.30pm. Please make sure you can attend both sessions.