Articulating the impact of your work is essential for charities. Having robust evidence of the difference you make in the lives of the people you help is invaluable. You can use it to apply for grants, promote your work, attract volunteers or staff, encourage people to use your services, and for PR and marketing—the opportunities are endless.
But what if your efforts feel difficult to measure or the impact seems intangible? This webinar will give you a strong understanding of what your impact is and why capturing and demonstrating it is so important.
Event Overview
During the session, Rachel will share actionable tips to help you get started with knowing and measuring your impact, setting you up with a better understanding of:
- What impact is (and what it isn’t!)
- Why it’s essential to know your impact
- What you can do with evidence of your impact
- How to measure things that feel “unmeasurable” or impossible to count
Your sustainability relies on attracting and maintaining funding, and demonstrating the difference you make creates compelling reasons for funders to support you, for new people to volunteer with you or work for you, and for spreading your message far and wide! Once you can prove the impact you have, you will be in a much stronger position.
About Rachel
Rachel’s career began in management consultancy, where she delivered transformation projects for government departments, tackling complex problems and providing strategic insights while enhancing public services.
Having spent a decade evaluating the true impact of projects, ensuring they met funders’ expectations and understanding impact is crucial for organisations of all sizes, Rachel has now set herself up as The Impact Specialist.