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How to create impactful films, without resorting to cliché

  • Start: 14th February, 2024 @ 10:00AM
  • End: 14th February, 2024 @ 11:00AM
  • Online

It’s 2024 and as the cost of living crisis continues and budgets are slashed, winning the battle for capturing the attention of your audience, and inspiring them to take action, has never been more critical.

Impactful video is the secret to scroll-stopping content. A carefully produced film can render complex messages more digestible, and communicate compelling stories in just a few minutes. With planning and insight, video content can also win in terms of longevity and range of places in which it can be used.

But, how do you generate video that has impact? How do you create a game-changing visual asset that captures the attention of viewers, delivers a lasting impression, and moves the needle for your charity, without resorting to pastiche or cliché?

Join Abi Mellor, Managing Director of MOREVER as she talks us through the current thinking in awareness and fundraising filmmaking. She’ll share the techniques the agency uses to ensure its films provide fresh and original content for charities, and that they engage new and existing audiences, delivering stories to the people who can help to create change. Her insights will inspire you to take the first step with video, or approach your next film project with confidence.