Fundraising strategy for small charities

For charities too small to have a “fundraising team”, the task of setting the fundraising strategy can fall to trustees. For trustees who don’t have day jobs in fundraising or income generation, it can be difficult to know where to start.

This session will help you start to think through the different elements of setting a fundraising strategy, including:

• Aligning fundraising objectives with your charity’s strategy.
• Being realistic about how much you can raise and over what timescales.
• Weighing up the relevance of difference income sources for your organisation.
• Evidencing how your organisation makes an impact, so that you have a compelling narrative for potential funders.
• Building relationships with potential funders and donors.

This session is intended for trustees with no (or little) professional fundraising knowledge.

About the session

• This session is free to attend with the option to make a donation amount of your choice at checkout. The minimum donation amount is £1.

• The session will take place on Zoom. The joining link will be sent in the Eventbrite confirmation email. You will also receive email reminders from Eventbrite 2 days, 2 hours and 10 minutes before the session starts. These reminders will also include the joining link.

• The session will be recorded and be later uploaded to our YouTube channel. We’re so pleased as to how popular our sessions have been, many have sold out. Please only book a ticket if you intend to join the session live. We’d totally recommend subscribing to our YouTube channel so you can be kept up to date with all the new uploads.

• If the session uses slides, we will send these to all who have booked a ticket following the session. Our panel sessions don’t use slides. If having the slides prior to the session will make it more accessible for you, please email info@gettingonboard.org and we will gladly send them to you.

• As an attendee, you can enable closed captions during the session. For panels, we ‘spotlight’ panelists so the view stays consistently on those speaking. If you have booked a ticket, please contact info@gettingonboard.org if there are other adjustments we can make to the session to make it accessible to you.

• Getting on Board’s sessions are specifically for trustees of charities registered in England and Wales, although many of the principles of effective, inclusive trusteeship are broadly the same wherever trustees are based. Trustees of charities in Scotland and Northern Ireland are welcome to attend our sessions but should check local differences and will find excellent support from OSCR, SCVO, Inspiring Scotland, Charity Commission Northern Ireland and NICVA (Northern Ireland Council for Voluntary Action).