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Essentials to Excellence: Unrestricted Revenue without Tears – Cranfield Trust

  • Start: 24th January, 2024 @ 12:30PM
  • End: 24th January, 2024 @ 1:30PM
  • Online event

This free webinar is designed to help charities who are looking to find new sources of income to do it without risking huge amounts of time or money.

There’s nothing worse than opening a charity shop to have it close after less than a year, or running a raffle to be left with expensive prizes and not enough ticket sales.

Often charities have a meeting to discuss possible fund raising ideas and choose one. They don’t often talk to the people who will be giving them the funds to understand if they think it is a good idea!

In this webinar, based on the startup idea of Customer Discovery, developed by Steve Blank at Stanford University, Denis Oakley will will be talking about how we can discover what people want and will pay for in a way that is open to every charity.

This session will cover:

  • Understanding the Principles of Customer Discovery
  • Applying Customer Discovery to Unrestricted Fundraising
  • Designing Effective Experiments for Donor Feedback
  • Strategising Communication for Different Donor Segments