In this session, CharityWise’s Content Director Callum Grantham will be introducing you to empathy mapping.
You’ll delve into the intricacies of empathy mapping, gaining invaluable skills to better understand the needs and experiences of those you serve.
Empathy mapping can be used to:
- Encourage team working and collaboration
- Share and consolidate knowledge from across your organisation
- Help with decision-making about design, content and marketing activity
- Create a starting point for audience research
Callum will also share tips to help you avoid common pitfalls, ensuring your future success and genuine impact.
Event information
Host: Fran Hall
Presenter: Callum Grantham, Content Director
Who should attend this session?
This session is ideal for anyone, whether you’re a volunteer, staff member, or leader. It’s particularly beneficial for those directly engaging with beneficiaries, as well as individuals responsible for shaping and implementing outreach strategies. Whether you’re new to empathy mapping or looking to deepen your understanding, this session offers valuable insights.