Potential donors must be motivated by your aims and your vision. However, they must also trust you, believe in your approach, and commit to taking action. Because many charity websites neglect these secondary requirements, they miss out on valuable support from visitors who lack the context to make a financial commitment. This session provides a checklist of all the elements that must appear on a donation page to persuade sympathetic visitors to become active donors.
Based on tried and tested experience of optimising charity donation journeys for several recognised charities, Stephen will share his tips and advice around how to ensure your donation pages are optimised to maximise your donations.
What you will learn
You will learn how to incorporate essential content into your donation pages, such as:
- A clear and compelling charity proposition
- Objection management
- Proof of efficacy and impact
- Social levers
Who should attend this session?
Open to anyone aiming to enhance their knowledge and skills in relation to improving their online donation experience and increasing donations for their charity.
A perfect session for fundraising teams and people who are involved in improving the UX or design of key donation journeys.
