Creating a seamless customer journey is essential for turning visitors into loyal customers. In this Digital Boost x BT Lab, you’ll work in small groups to:
- Identify common key touchpoints in customer journeys that can improve your own customer experience
- Analyse a case study of a small business journey and find improvements to apply to your own business
- Learn how to track and analyse customer interactions to refine your journey and boost conversions
By the end of the session, you’ll have a clear understanding of how to design your dream customer journey and you’ll be ready to start implementing it in your business.