Your website is like your shopfront. It’s where you drive all of your marketing traffic so you have to make sure you’re putting your best foot forward.
In this Digital Boost x BT Lab, you will work in small groups to:
- Review your website to see where you can improve
- Learn quick and easy ways to refine your homepage
- Build a plan to increase your conversion rate
About Me – Ian de Cordova
An experienced and proficient Digital Consultant with a track record of delivering evidence-based, practical advice and hands-on implementation of strategies. Skilled in various areas, including:
- Data Analytics: Utilizing data-driven insights to inform decision-making and optimize performance.
- B2B Marketing: Specializing in business-to-business marketing strategies and tactics.
- LinkedIn: Leveraging LinkedIn platform for networking, lead generation, and brand building.
- Branding: Developing and enhancing brand identity and positioning to resonate with target audiences.
- Digital Strategy: Crafting comprehensive digital strategies to achieve business objectives effectively.
- SEO, PPC, Social Media Platforms: Proficient in enhancing online visibility and engagement across various digital channels.
- Content Marketing: Creating compelling content strategies to attract and retain audiences.
Additionally, a tech-savvy Senior Marketer with over 4 years of experience in entrepreneurial environments. Focused on strategic planning, channel growth, and day-to-day marketing management. Proficient in analytical insights to understand customer preferences. Highly organized and proactive, with agile task management skills. Capable of creating and managing tasks for self and team on various timeframes. Demonstrated ability to build relationships, lead diverse teams, and motivate through past professional and sporting experiences.