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Cultivating Support: Engaging Donors and Trustees for Non-Mainstream Causes

  • Start: 6th June, 2024 @ 12:00PM
  • End: 6th June, 2024 @ 1:00PM
  • Online

For causes outside of the mainstream, charities and non-profits face challenges with cultivating tangible support.

This session will delve into similar challenges in other sectors to find practical approaches to building meaningful connections with causes that may not be widely understood or easily embraced by the public. It will look at how to foster trust, overcome stigma, drive affinity and leverage digital to create experiences for potential supporters that they never expected.

Join Mo Morgan, Senior Strategist at Great State, for this webinar addressing how to drive engagement with sensitive and less mainstream causes. Attracting support for these vital causes requires a more nuanced approach than traditional fundraising strategies.

Presenter bio:

Mo Morgan is a senior strategist, with two decades’ experience leading cross-functional teams on high-profile projects. As lead strategist at Great State, Mo works on accounts including Honda, Capita for the British Army, Bristol Airport, Spirax Sarco and Richmond Housing Partnership.

Prior to this, Mo spent over a decade in senior roles at global advertising agencies including McCann and Digitas. He led strategy on accounts ranging from start-ups, charities and some of the world’s biggest consumer brands including Apple, Nestlé and Starbucks.

His charity-sector experience has been helping organisations embrace the opportunities presented by the digital era. This has included delivering research, strategy, innovation and engaging experiences for RSPB, Amnesty International, Macmillan, SportsAid, Help for Heroes, Save the Orangutan and Dogs Trust.

Mo is also experienced supporting purpose-driven organisations. He co-founded a digital therapeutics start-up making evidence-based mental-health treatment radically scalable. He is a regular guest speaker on the social ventures incubator at the Judge Business School, University of Cambridge. He is an ambassador for a social enterprise supporting young people with their professional aspirations irrespective of their background. He studied business and climate-change at the Cambridge institute of Sustainability Leadership and is a Fellow of the Royal Society of Arts.