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Branding basics: a toolkit to create your brand

  • Start: 21st May, 2024 @ 10:00AM
  • End: 21st May, 2024 @ 11:00AM
  • Online

Your brand is the way someone thinks and feels about your small charity or community organisation because they have experienced it in some way. They may have formed their ideas about you by spotting your logo on a poster, reading information about you on your website or their own experience of being supported by you.

There are many ways people can experience your organisation. Some things you can’t control (think of someone writing a review on Trust Pilot or your social media) but there are many ways you can help people understand who you are or why your work matters.

Whether it’s designing your logo, the way you write your website pages or emails, the colours and fonts you use or how you describe your organisation, this short course will introduce to a range of tools and techniques to create your brand.

Follow up support will be available.

This forms part of our Digital Foundations programme https://superhighways.org.uk/training-advice-and-technical/digital-basics

Am I eligible for this course?

Priority is given to people working or volunteering for refugee community and equality organisations.

Is this course for me?

This course is for anyone who leads an organisation or has overall communications responsibilities. It can also be useful to think about branding for new projects.

Course format

Online interactive group training

This is an online interactive live training session. You’ll take part in multiple interactive exercises. These may include breakout room discussions, use of collaborative tools and polls or quizzes. You’ll be asked to complete individual tasks online or offline, which may include peer-group feedback. You may also be asked to complete a task before or after the session.

We’re trying our best to give you a good classroom experience. Please join with video and bring your ideas, creativity, and challenges to share.


Sorrel Parsons is our Digital Adviser & Training Manager at Superhighways and has 15 years’ experience in supporting charities, community organisations and volunteers in the UK to communicate with the people that matter to them, demonstrate their impact and raise funds. Sorrel is a fan of making digital work on a shoestring.