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An introduction to digital marketing

When
  • Start: 21st November, 2024 @ 10:00AM
  • End: 21st November, 2024 @ 12:00PM
Where
  • Online
BOOK ONLINE

This workshop, led by Zync Digital, will equip social enterprises with essential digital marketing strategies. Learn how to create impactful campaigns, set realistic goals, and utilise tools like social media, email marketing, and more. Gain practical insights through case studies and receive 1-1 support from digital marketing experts.

Learning Outcomes

  • Understand digital marketing tools and strategies available to social enterprises
  • Identify achievable objectives, e.g. raising awareness, building trust, selling products
  • Step-by-step outlines of setting up campaigns
  • Tips and tricks to minimise stress and maximise impact
  • Real-life case studies and resources
  • Opportunity for 1-1 support with a digital marketing expert

Course Content

  • An introduction to digital marketing
  • Why have a digital marketing strategy?
  • What is digital marketing?
  • Social media and content creation
  • Paid social media and paid search (PPC)
  • Email marketing and CRM
  • Branding
  • Websites and UX
  • Reporting and analysis
  • Best practice case studies
  • Useful tools and resources
  • Q&A
  • Post-webinar, 1-1 session with digital marketing experts

1 to 1 sessions

After the workshop, attendees will be able to book 1 to 1 sessions with our expert facilitators from Zync Digital on a first-come-first-serve basis.

Location

This is an online workshop taking place via Zoom. Joining details will be emailed to you automatically when you book and in the run up to the workshop.

About the facilitator

Zync Digital is a digital marketing agency and social enterprise, founded in 2018 to provide support exclusively for other social enterprises aiming to maximise their reach and impact. After attending this introductory session, you’ll be able to join our expert team for a more detailed, tailored 1-1 session.


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